Every Greenfield project begins with ambition. The idea is to start fresh, unconstrained by legacy infrastructure or outdated logic. Yet technology only becomes innovation when people adopt it. A new AI platform, a reengineered workflow, or a digital records system does not transform anything until it changes behavior at scale.

Most of what we’ve been taught about networking is outdated. It’s based on scarcity thinking: limited attention, limited opportunity, and the belief that the loudest voice wins. That model doesn’t just fail to deliver value; it actively wastes the enormous potential of human connection.